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Bad design can cost your startup time and money
And as a startup, these are the two things you can’t afford to waste.
You don't know if your app or website is confusing your customers.
And if you don’t know, the answer might as well be “yes”. Whether you’re an early stage or growth stage startup, the design and messaging of your product are essential for it to be successful and useful.
And you tried everything to make it better.
Maybe you tried better marketing, A/B testing, or hiring graphic designers, and yet still no results. But let’s face it, however many hats your team can wear, no one really has both the UX and UI expertise in your company.
But you don't have all the time in the world to fix it.
Customers are impatient, and if you don’t know how to deliver what they need and use their own language while doing it, they will go somewhere else. A bad acquisition and targeting strategy will increase your chances of customers leaving you.